Who’s thrusting from the front at Lascivious Marketing?
Lascivious Marketing was founded at the beginning of 2017, in central Scotland, headed by two experienced marketing professionals coupled with a formidable array of skills and bucketloads of enthusiasm to help companies in the business of love and lust.
Brian Gray – Founder & Head Consultant
Current marketing columnist for the primary European erotic trade publication EAN, previous adult retail marketing columnist for XBIZ Premiere (Los Angeles), former member of the UK Adult Industry Trade Association (AITA) and past owner of Love Bytes Research, Brian is no stranger to the business of love and lust.
While a member of AITA he was commissioned to conduct quantitative research among its current and lapsed membership to assess attitudes towards the organisation and other wider industry issues. His analysis of the data brought clarity to the organisation’s leadership that had been previously unavailable, and was instrumental in the subsequent changes that followed.
In 2010, he founded and organised the XBIZ.net London Gatherings, a series of networking evenings for firms in the adult media and retailing sectors, and associated payment processing, creative and professional services. These well-attended events brought industry executives together to discuss industry matters have exploratory business discussions with one another in a relaxed informal environment. While predominantly serving the UK industry, the events also attracted attendees from continental Europe.
Furthermore, in addition to erotic retailing, he has considerable knowledge of the online dating world. Having already attended the iDate internet dating conferences in Prague (2005) and Amsterdam (2006), in 2007 while working at the renowned YouGov research agency at their London headquarters he created, managed and analysed the LoveTrack internet dating research project among 2,000 UK respondents. This provided a wealth of data and subsequent insight concerning net daters’ attitudes, behaviour, satisfaction levels, and preferences. The study also investigated commercial and branding opportunities for dating websites – something not previously thought to have been undertaken elsewhere.
Since then, in addition to extensive internet dating desk research, subsequent research projects included the study of international online relationships (particular focus on the Philippines, Germany, and Russia), employing in-depth online interviews.
Brian has two decades of professional marketing experience accrued from both his own consultancy and business interests as well as major customer research agencies and marketing consultancies in London and Scotland. Agency project end-clients have included major international blue chip companies across a number of demanding industries, including aerospace, technology, FMCG, leisure, travel, financial services, property and construction.
He has a wide array of B2B and B2C knowledge and experience in:-
- marketing planning, strategy and execution
- brand creation and management
- customer research/insight
- content marketing
- social media
- Customer Relationship Management
He has been a Member of the Chartered Institute of Marketing, and former Steering Committee Member of the Market Research Society R-Net networking group. Brian holds a professional marketing qualification: an MSc in Marketing from the prestigious University of Strathclyde Business School (ranked in the top 1% of Business Schools in the world), preceded by a BA (Hons) in International Relations.
If you’re looking for a more candid perspective, read Brian’s interview in the May 2018 issue of EAN. And if you like, you can read Brian’s monthly EAN marketing columns here.
Deborah Gray – Senior Consultant
A passionate customer advocate, Deborah is a highly-experienced professional who first entered marketing while she was working as an Executive Assistant to a VP of Global Marketing. Having gained exposure to marketing as a discipline, Deborah set her sights on becoming a marketer herself. Having noticed her potential and tenacity to succeed as a marketing manager, Deborah’s boss promoted her into her first marketing role with primary responsibility for customer marketing programmes across North America.
During the next several years working in the United States, she proved herself a great asset to the business by demonstrating her marketing acumen, consistently delivering key programmes, and strengthening customer relationships. As a result of this Deborah was recognised for her skill and achievements whereby she was transferred to the UK for a global marketing role supporting the CEO in delivering on company strategy.
Now having worked as a marketing professional in both the USA and the UK for globally recognised Fortune 500 companies, Deborah has over 18 years of expertise to support clients in achieving their goals.
Proactive and resourceful by nature, she enjoys being challenged and strives to exceed client expectations by delivering to high standards. With a background of stakeholder engagement, planning, implementation and organisational competencies she is highly proficient managing complex projects across integrated marketing disciplines including:-
- Digital communications (e.g. marketing campaigns, customer / partner newsletters)
- Product launches
- Print and digital collateral assets (virtual and actual collateral libraries; sales tools)
- Customer referencing / case studies
- Event planning, management and execution
- Customer advisory forums
- Customer satisfaction
- Budget planning and management (from micro to multi-million dollar budgets)
Room for more?
Depending on project requirements, we may call upon the additional services of suitably qualified professionals. If you think you have the marketing chops and have either some erotic industry experience (or at the very least a lot of enthusiasm for it) then get in touch.