Lost? Adrift at sea without any bearing on your future direction or success? Don’t let your erotic retailing business suffer this directionless fate! Marketing audit services from Lascivious Marketing.
Imagine that you want to reach a certain destination, but you don’t know your exact position. Sticky situation, huh? You don’t know how long it will take, what mode of transport would be best, what obstacles face you, what provisions, you’d need. In short, you’d be blindly making all sorts of assumptions; nothing short of a wing an’ a prayer. Foolhardy, time-consuming energy-sapping nonsense. Chances of success? Do the math.
That doesn’t sound like YOUR business…does it?!
Before you get to the really sexy business of deciding where you want to be and how to get there, you need to know something else first: where are you NOW?
Lascivious Marketing offers marketing audit solutions that will provide you with the answers you MUST have to continue your erotic retailing / wholesaling / manufacturing business.
KNOW WHAT’S GOING ON AROUND YOU. What on earth is happening?
You’re not safely wrapped up in a nice cozy bubble along with your customers. There’s a big world out there, and you need to understand the forces at work that impact upon not only your performance, but you existence. Lascivious Marketing will help you make sense of this. You’ll gain:
- a solid grasp of the macro-environmental factors (Political, Economic, Societal, Technological, Environmental, and Legal) and their subsequent impact upon you
- a clear understanding of key forces to be aware of in your own industry
- a better comprehension of your competitors, through gap analysis and marketing and customer communications analysis
UNDRESS YOUR CUSTOMERS. Ooh la la.
Admit it: you’d be skating on thin ice in your relationship if you didn’t know why your partner liked you, what their favourite colour was, what things they like and don’t like, when you first started dating…etc etc. and so on. You didn’t manage to satisfy their needs based on a mere hunch or blind intuition, did you?!
In a similar vein, how can you hope to have mutually beneficial (and profitable) relationships with your customers if you don’t know much about them? Customer analysis is a vital part of any meaningful marketing audit. With our help you’ll:
- identify who your customers are
- understand what their needs are – and whether you’re meeting them
- establish where buying decisions, information gathering, and purchases take place
- ascertain why customers buy from you and not your rivals
- clarify when purchase decisions are made, and if repeated
- determine how customers buy, how long the purchase process takes, how different marketing elements influence, how much do they spend
…and a whole lot more! These bullet points are merely the tip of the iceberg in terms of what good customer analysis consists of, and the subsequent benefits to your marketing decision-making.
NOW LAY YOURSELF BARE. It’s okay, you can trust us.
As well as knowing what’s going on in the external environment, and with your customers, there needs to be a realistic appreciation of what’s going on inside your own company. Is the customer at the heart of your organisation, functions, and systems? Let us be the ones to help you find out. We’ll be objective but our bedside manner is lovely. Trust us.
KNOW WHERE YOU STAND!
Before you can get moving in the right direction, you need to know where you are in the here and now. We’re here to help you achieve that (and more!) so don’t hesitate to drop us a line .