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Marketing Communications & Content Marketing

Lascivious Marketing helps your dating, lingerie, sex toy, fetishwear or pleasure products company create and forge engaging relationships with your different audiences.

Learn more about how your #sexySME company should be communicating to the max.

Could you imagine saying exactly the same thing to the same people each time, every time? It sounds preposterous, doesn’t it?

Would you speak to your lover the same way each time you met, from the first ever date onwards? Of course not. Would you make love to them the same way? That’s an even crazier notion (we hope!).

So naturally you wouldn’t dare do the same when it comes to your own prospects, customers and other key audiences, right?

Or would you ?!

Savvy marketers know (since 1925, actually) that communications need to succeed in creating awareness, generating interest, creating desire, and driving subsequent action. And different content and communication is needed for each of these stages, as consumers seek different things during these stages.  Further consideration needs to be given to the type of products or services being sold, as well as product life cycle stages.

Make no mistake: there’s a lot more to effective marketing communications than some slapdash words on a website or 140 hastily cobbled characters in a tweet!

So how SHOULD you be engaging with your nearest and dearest customers, and those soon-to-be ones?

That’s where we come in: knowing when to inform, to educate, and to seduce with compelling communications. There’s most definitely a time and place for all of these.  Even more so when consumers aren’t sold products or services anymore; they choose to buy. Your words matter.

Does your idea of communicating with your audience amount to a few scattergun tweets? Bad idea.

How worried are you when you see your competition engaging far more effectively with their different audiences than your own efforts?

How do we help?
It’s not easy trying to run your own business and take on the mantle of creative wordsmith, image-maker extraordinaire and campaign whipcracker all at the same time? Trust us on this. In today’s digital and content marketing world this can easily be a full-time role in any company: don’t kid yourself otherwise.

That said, we’re pragmatic enough to know not every company has the resources to completely outsource their marcoms. So we’ll be happy to discuss in further detail with you what can be achieved. We offer end-to-end project/campaign creation and management of your marketing communications programmes. Or we can pitch in as and when required: it’s your choice.

How do we do this? It’s no real secret: we use the content marketing playbook and apply it accordingly. And there’s no shortage of techniques there. Plus some others!

Examples:

Marketing communications
Campaign creation, concept and narrative development. Working with you to understand and encapsulate the big idea, the key points you want your recipients to understand and remember.

Planning and project management.

Content Marketing
Just to make sure we’re all signing from the same song sheet, here’s how the Content Marketing Institute define it:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

We’ll happily get stuck in and create notable:

  • Social media content
  • Blogs
  • Email newsletters
  • Ebooks / white papers
  • Online presentations
  • Research reports
  • Content hubs

Website content
After all the good kick-ass content created for marcoms or content marketing purposes, it would be a crying shame if the above directed droves of prospects to your website but your website was bland, devoid of personality or worthwhile. Don’t worry, we’ll happily help out here for good measure.

GET IN TOUCH NOW.
As this barely scratches the surface, we’d love you to pick up the phone or fire over an email if you’d like to talk more about your upcoming marcoms and content marketing needs. We’ll be happy to listen and ask the right questions.

The first exploratory chat is always free, so there’s nothing to lose and perhaps everything to gain. Call now on +44 (0)141 255 0769 or email to get the ball rolling! Don’t be shy!

Passion. Pleasure. Profit.