Marketing Planning & Strategy

Don’t plan to fail, because you’ve failed to plan. Marketing planning and strategy services from Lascivious Marketing.

You wouldn’t build a house without one. You wouldn’t lose weight or get fit without one either. We’re talking about PLANS of course. So would you really try and grow a profitable dating, lingerie, sex toy, pleasure product or fetishwear business without a solid, actionable adult retailing marketing plan?

Take action now: get in touch to discuss how effective planning and strategy formulation will boost your performance. It’s arguably the most important marketing activity required for your #sexySME business.

WHERE ARE YOU NOW?  Get the clarity you need.

Our marketing audit services will provide you with the clarity you must have to make the right decisions. You’ll get:

  • an objective appreciation of the internal and external factors affecting your marketing performance
  • relevant marketing analysis using key tools and frameworks. You’ll know exactly where you stand. And gain the perspectives of your most important audience – your customers.

WHERE DO YOU WANT TO GO?  Choose your marketing direction.

With your marketing audit completed, and deliberated upon, it’s time to get SMART. Formulate marketing objectives that are:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely

We’ll help you establish what should be getting sold and to which markets.

HOW DO YOU GET THERE?  Focused strategies.

With your marketing objectives established, it’s now time to work out how you’re going to achieve them. You’ll receive:

  • expert help devising a tailored marketing strategy providing a solid overall approach for your marketing activities
  • tactical action procedures to follow and execute…with passion!

Make no mistake: you may be working all available hours, trying to meet your targets and forge a successful business. But while the efforts can be commendable, it’s ultimately useless if those efforts are being expended on the wrong activities, directed at the wrong people, executed at the wrong time and…..must we continue?


Time is your most precious commodity. Don’t waste another second of it. Contact us to discuss things in more detail. There’s no cost for the initial exploratory chat, so don’t delay. Or at the very least, have a wee read of more of our thoughts on marketing planning.