Tag Archives: Adult Retailing Industry Survey

NEWS: What’s Going On

‘Time for a Lascivious Marketing update?  Our thinking too.

Website content, interviews, magazine and book writing, newsletters: there’s a lot to cover!


BLOG POSTS
I hope you’re enjoying the mix of industry interviews and pearls of marketing wisdom from Yours Truly. There’s a gamut of talent out there and it’s refreshing to feel – albeit through reading – the ambition pouring from interviewees when talking about their respective journeys, the marketing issues being faced and how they manage things. It’s always been my hope that these interviews will be thought-provoking and act as a catalyst for your own ‘light bulb’ marketing moments.

Here’s the current selection for you to click on and read:

Jessie Maeday – Elysian Latex
Liam McKenzie  – Couples Playthings
Nataliya Vakhovskaya – LoveBox
Pierre & Hannah – Slap Stick Club
Rachael Purnell – Innocent Sex Toys
Martin King – Sinsins Boutique
Jo – Velvet Fleurs
Sophie Thorne – Twisted Lingerie
Eva Cincar – Persian Palm

And for future use just type ‘interview’ in the search function on the top right of the website (magnifying glass icon) and each one will be listed.  Or use this weblink to find Lascivious Marketing interviews.

Do keep coming back here as the interviews are an integral part of the website plus there’s some great sexySMEs lined up to appear. And as for further down the line, maybe it could be YOUR #sexySME company being highlighted.

EAN – MARKETING MATTERS
Some of you will have already seen my original Lascivious Marketing interview for European erotic trade journal, EAN, a few months ago, whereby I explained the raison d’etre of Lascivious Marketing, and the type of help we provide to adult retailers and associated companies.

Since then, involvement with EAN has deepened. Starting this month, I’m writing a monthly marketing column for the European erotic trade magazine, EAN. You can find my first offering, titled “It’s Good to Talk,” on page 60 of the July edition, which you can either download or view online. I hope you find this – and all my subsequent words there – enjoyable, but more importantly, thought provoking, and stirring enough to make you act on them to drive your own #sexySME onwards and upwards.

EAN – ADULT RETAILING INDUSTRY RESEARCH
Last month, Lascivious Marketing and EAN jointly announced an adult retailing research programme designed to provide the industry with some robust data that would provide insight into the state of the industry in the summer of 2017. The findings will be instrumental in driving discussion and debate among industry professionals and ideally serve as an excellent foundation on which to base subsequent survey waves at regular intervals.

To this end, an opt-in adult retailing industry research panel has been created, which will be managed by Lascivious Marketing. Industry professionals who sign up can look forward to giving their opinions throughout the year on key issues.

Have YOU signed up to join the panel? Seriously, if you’re involved in adult retailing, your views are important and they do matter. You belong in the research panel: it’s as simple as that.  And while it was hoped that the inaugural survey fieldwork would have already been completed by this time and I’d be neck deep in tabulations and key driver analysis, the reality is somewhat different. In a nutshell, we still don’t have enough panel members to make the survey a worthwhile exercise. Even if there was a 100% response rate from those already signed up, the subsequent dataset could not be considered robust enough to stand up to scrutiny, nor would it allow for any sub-group drill-downs.

As there hasn’t been any industry research survey like this conducted before, there’s no benchmark established for likely response rate. Therefore, it’s really important that there are sufficient numbers of panel sign-ups. And the sooner those materialise, the sooner the survey can be launched – it’s that simple.

So, if you’ve not signed up yet and you want to participate, don’t put it off. Sign up now!

RISQUÉ BUSINESS: THE BOOK.
It’s tough when you’re building a #sexySME business. More often than not there’s a constant battle between time and money to contend with. If you had the money but little time, there could be a number of things you’d outsource to skilled contractors or agencies to fulfil. Alternatively, perhaps your cash flow just won’t allow you to outsource marketing work, and you either have to do the work in-house, regardless of how time-starved you already are. Or….even worse, the marketing work slips further and further down on your to-do list. And as you should know by now, marketing your business is a constant activity: ignore it and you’ll suffer.

So what’s a #sexySME marketer (or entrusted with it) to do? Lascivious Marketing may just be able to help out. If you have the time, the motivation, and the desire to get stuck in yourself, there’s a forthcoming book dedicated just for you.

Yes, you read right. There be a book being written just for you sexy adult sellers!

And the name of this mighty future tome?  There’s currently a working title….all will be revealed later!

Writing has already begun so watch out for more info as the project progresses. We’re really excited by this as we can now provide marketing assistance that’s affordable for every #sexySME owner and marketer. Remember, we’re on a crusade – making marketing sexy – and actionable – for all adult retailers, regardless of budget. We’ve got your back!

‘SIX OF THE BEST’ NEWSLETTER
When the Lascivious Marketing website first appeared, adult retailing professionals were invited to sign up to receive ‘Six of the Best’ – literally six of the best adult retailing news stories or marketing articles for your reading delectation.

In the busy past few months, I decided that at least initially people would probably prefer to read about other people, especially within the industry. Hence the growing number of interviews featured on the website.

Now that there’s a healthy number of people signed up, together with a decent amount of interviews the time is right to launch the newsletter. Now….. this presents a bemusing issue. Months ago with a plentiful supply of lofty intentions, the plan was to provide a Six of the Best for each sector (dating, lingerie, sex toys, fetish wear and events). Then I read a great article about email marketing, written by a chap who’d sent millions of them. One of his key learning points is that there’s absolutely no point in segmenting email content. Much better is to include various segments in one email.

So….is one weblink per sector sufficient? Probably not. That’s the end of ‘Six of the Best’ then (a shame as I really enjoyed the saucy double entendre!). Perhaps ‘Decadent Dozen’ will be the new moniker….wait and see.

WEBSITE – MARKETING SERVICES
If you’ve read the first EAN Article or my interview with the Ukrainian Media Marketing Review you’ll have got a good flavour for what Lascivious Marketing is about. But it’s also the kind of information that should be on the website as well. Don’t worry, this hasn’t been forgotten about. In fact the webpages have been created months ago, it’s just a matter of getting a consistent look and feel for them. It’s also a delicate balancing act regarding content. How much is too much, especially when for many #sexySME owners, this might be the first time to be exposed to marketing concepts and frameworks and so forth?

So bear with me while we strive to get the balance right. Of course if you’re champing at the bit to discuss any marketing projects, you know what to do!

So, that’s it for now. Remember and say hello on Twitter or sneak a peak on Instagram, and above all: stay sexy, competitive, and marketing-led!

Brian

NEWS: Lascivious Marketing wants your mind not your body!

Major adult retailing industry survey from Lascivious Marketing and European erotic trade magazine EAN aims to highlight key issues and increase visibility of the sector.

Creation of new adult retailing industry research panel to facilitate current and future industry insight through effective engagement with adult retailers across Europe and beyond.

Lascivious Marketing and European erotic trade publication EAN are joining forces to provide the international adult retailing industry with an unprecedented degree of insight through the launching of a new research programme, commencing this month.

Adult retailers across Europe and beyond will be given the opportunity to provide feedback on a range of key business and industry issues like never before. Whether selling their own products or those of other companies, the survey will not only enable retailers to offer their completely confidential opinions on industry-wide issues but also let them evaluate other key areas, including supplier relations and marketing.

The lack of research conducted in the industry was noted by Lascivious Marketing Founder and project director Brian Gray, who highlighted this in an interview with EAN last month.

“Whether it’s the ‘Fifty Shades of Grey’ factor, the increasing mainstream acceptance of adult pleasure products or the array of exciting new lingerie designers entering the market and selling directly to consumers online, there’s no denying the importance – and interest – in the adult retailing industry today,” noted Gray.

“But from an external perspective, adult retailing needs to further improve its overall visibility. Not only as an area of economic activity in its own right but also one that is attractive and welcoming to future employees and new companies. It also needs to be viewed positively in the eyes of other industries as well as governments, regulatory authorities and the like.”

“Industry-wide data and subsequent insight is one way in which the industry can work to achieve this,” Gray continued. “But despite all sorts of figures proclaiming the sex toy and lingerie sectors to be in rude health, it’s bizarre there have been no established opportunities for firms within the sector to give their opinions in a structured fashion. This upcoming survey directly redresses that, and will generate an insight-rich snapshot for the industry that will drive discussion and debate not only among retailers themselves but other adult industry marketers.”

The first state of the industry survey is scheduled to take place in late June / early July. To take part in the survey, respondents will voluntarily opt-in to a special adult retailing industry research panel maintained by Lascivious Marketing. When the survey is launched, panel members will receive an email with a weblink to a secure online survey.

As with all professional research surveys, all details are confidential, and run in accordance with the UK Market Research Society Code of Conduct. Personal contact and survey data will not be passed onto third parties for marketing purposes, and no data provided in the survey will be personally attributable unless respondents give their full consent.

“For EAN, the partnership with Lascivious Marketing is both logical and timely,” says editor Randolph Heil. “As an editor covering the adult retailing industry it’s often hard gathering facts about this industry. Add to this a lot of assumptions floating around without any supporting evidence. Having someone of Brian’s calibre leading this initiative, with his many years of national and international marketing research experience is a real bonus. All of us at EAN are really looking forward to working together to bring some clarity and much needed objectivity to the industry, step by step.”

While acknowledging the first survey is yet to be launched, Gray has a keen eye for what potentially lies beyond this, in particular the establishing of a longer-term industry-level research capability which can regularly call upon industry respondents of all levels of seniority to anonymously voice their opinions on key issues.

“Of course it’s early days, and the success of this survey – and hopefully of others in the future – completely relies on the genuine enthusiasm among adult retailing professionals at all levels who want to make their opinions count,” he stated. “But there’s a real opportunity to make something of this especially when it’s sorely needed. It would be a really positive development if there is enough interest and enthusiasm for not only repeat survey waves, but perhaps even the introduction of regular monthly industry trackers to monitor retailer confidence and performance over time and measure attitudes to key areas of interest.”

With the first industry survey fast approaching, both Lascivious Marketing and EAN will be busy spreading the message about the survey and its benefits – including free summary reports for all respondents – to existing industry contacts, and new ones who have heard about the survey across social media.

For Randolph Heil, EAN’s responsibilities are clear. “With our existing readership base spread across the continent – and beyond – EAN will be emailing them very soon, urging them to be a part of this initiative and sending details of how to participate. And when the survey findings are released you can rest assured that EAN will be covering the key issues, not to mention leading the subsequent conversations that will surely arise.”

To join the research panel, visit http://eepurl.com/cQZPjH . For more information about any of the industry survey, or to discuss other marketing assistance, Brian can be contacted at hello@lasciviousmarketing.com or phoning +44 (0)141 255 0769.

[article also appears in EAN]