Who’s thrusting from the front at Lascivious Marketing?
To paraphrase Monty Python, he most definitely isn’t the Messiah, but can be a very naughty boy!
It’s me, BRIAN GRAY I’m an ambitious and committed marketer, with a good few years of agency experience under my belt in major London customer research agencies, Scottish marketing consultancies and as an independent consultant, plus founding my own business in a completely unrelated field. More marketing experience there, too! All in all, it’s nearly two decades at the coalface.
Agency project end-clients have included major international blue chip companies across a number of industries, from aerospace, technology, FMCG, leisure, travel, financial services, property and construction.
I’ve a wide array of knowledge and experience in customer research/insight, brand creation and management, content marketing, copywriting, design, social media, marketing planning and execution, PR and CRM in both B2B/B2C environments.
I’ve been a Member of the Chartered Institute of Marketing, and a former Committee Member of the Market Research Society R-Net networking group.
You’ll invariably find me in and around Central Scotland and London, and airport departure lounges and railway platforms in between.
“BUT WHAT ABOUT THE SEXY MARKETING?!”
As well as having a typical interest in the spicier things in life (yes, that includes food too) my career has also taken me into naughtier waters along the way.
Back in the naughty noughties, having flirted with the idea of returning to business school for a PhD in the marketing of the internet dating industry, I was nonetheless lured by the bright lights of London and started working in leading marketing research agencies.
Having already attended the iDate internet dating conferences in Prague (2005) and Amsterdam (2006), in 2007 while at YouGov I created, managed and analysed the LoveTrack internet dating research project among 2,000 UK respondents.
This provided a wealth of data and subsequent insight concerning net daters’ attitudes, behaviour, satisfaction levels, and preferences. The study also investigated commerical and branding opportunities for dating websites – something not previously thought to have been undertaken.
In addition to extensive internet dating desk research, my own subsequent research projects have included the study of international online relationships (particular focus on the Philippines, Germany, and Russia), employing in-depth online interviews .
In 2010, I founded and organised the XBIZ.net London Gatherings, a series of networking evenings for firms in the adult media and retailing sectors, and associated payment processing, creative and professional services. These well-attended events brought industry executives together to discuss industry matters have exploratory business discussions with one another in a relaxed informal environment. While predominantly serving the UK industry, the events also attracted attendees from continental Europe.
For a short while I was also a member of the UK’s Adult Industry Trade Association (AITA) and was appointed to conduct quantitative research among its current and lapsed membership to assess attitudes towards the organisation and other wider industry issues. My analysis of the data brought clarity to the organisation’s leadership that had been previously unavailable, and was instrumental in the subsequent changes that followed.
And if you want to go further back, there’s a BA (Hons) in International Relations from the early 90’s, followed a few years later by an MSc in Marketing from the University of Strathclyde Business School (ranked top 1% of Business Schools in the world).
Yes actually! Watch this space.